The above represents but a fraction of the information regarding this subject on the CIMSS DVD(s) in the form of PDF, ZIP, Videos:
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
Let's say that you send out an email to all your prospective customers who have expressed an interest in the product you sell on your web site. It would
be almost impossible to type each one individually, but you can enter your message once on an autoresponder, and the software will send it to all the
people on your list! An autoresponder is so convenient and efficient it can also automatically respond to your incoming email and send your follow-up
responses periodically, whether it's every other day or every week! Emails you send can be of unlimited length and can also have attachments.
Autoresponders are available for use on your own PC, or you can subscribe to an autoresponder service which will handle and organize all of your
communications for you! Either way, an autoresponder is something a growing website business cannot do without!
The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce
messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail
backscatter, which can result in the autoresponses being considered E-mail spam.
Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them
at preset time intervals.
Examples of autoresponders are....
Aweber ( Widely regarded as the best by most internet marketers )
FollowUP
FreeAutoBot
Get Response
Responders Net
Send Free
Traffic Wave
The simple way to explain an Autoresponder is to think of it as program that automatically responds to emails sent to it. Autoresponders not only
automatically answers emails sent but it remembers who sent the email and follows up with them whenever you tell it to... automatically.
Effective sales people know that the fortune is in the follow-up. This is why good sales people spend so much time following up on past clients, making
repeat sales calls, sending postcard reminders, sending out brochures to the same people, going through their list of contacts to see who they haven't
talked to in a while.
Experts tell us that it takes an average of 7 different contacts to close a sale. If you are not following up with your prospects on a regular basis, you are
losing potential sales! As your list of prospects grows, it becomes more and more difficult and time consuming to figure out when you last spoke with which
prospect and which information you send them. In our global economy, business is being conducted 24 hours a day. It would be impossible for you to
personally follow up 24 hours a day. Your Autoresponder can manage all of your prospects, remember when it sent your last sales letter, what that letter
was about, and it can do all of this 24 hours a day, 7 days a week!
This system runs 24 hours a day... 7 days a week... whether you are at the office, sleeping, having lunch, or enjoying some free time with your family. Your
Autoresponder never sleeps!
Because you are able to generate more leads and more efficiently manage your follow up, you will have more time to develop and test effective ad copy,
spend time with family or friends, or even develop new product lines and marketing approaches!
Here are just a few things you can do with most Autoresponders: