Est. 2009
BANNERS:
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a
web page. It is intended to attract traffic to a web site by linking to the web site of the advertiser. The advertisement is constructed from an image (GIF,
JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation,
sound, or video to maximize presence, impact and effect. Images are usually in a high-aspect ratio shape (i.e. Either wide and short, or tall and narrow)
hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion
piece. Banners can be static or the flash variety (.swf file). Typically a web banner might be sized 468x60 pixels.
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When
the viewer clicks on the banner, the viewer is directed to the web site advertised in the banner. This event is known as a "click through". In many cases,
banners are delivered by a central ad server. Some banners can be used for information effect and do not have web links to other sites. These might
display the information once or be looped continually.
When the advertiser scans their log files and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad,
the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the
content provider is able to pay for the Internet access to supply the content in the first place.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting
reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be
monitored real-time and may be targeted to the viewer's interests.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. (Of
course, the purpose of the banner ad is to attract attention and many advertisers try to get attention to the advert by making them annoying. Without
attracting attention it would provide no revenue for the advertiser or for the content provider.) Newer web browsers often include options to disable
pop-ups or block images from selected web sites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy.
FLY-IN or FLOATING Ads:
Floating Fly-in ads is a tool that web designers use to capture the attention of prospective customers. They can be used to tempt customers to subscribe
to a list or may contain special offers of interest to the prospective customer.
If you have ever been to a Web site that uses them, you know what "floating ads" are. These are ads that appear when you first go to a Web page, and
they "float" or "fly" over the page for anywhere from five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying
to read, and they often block mouse input as well.
A floating ad is a type of rich media Web advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes
unobtrusive after a specific time period (typically 5-30 seconds). The most basic floating ads simply appear over the Web page, either full screen or in a
smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions can come in any
shape or size and include sound, animation, and interactive components. Floating ads use a variety of technologies, such as a combination of Flash and
dynamic HTML (DHTML), and may have the ability to display differently according to the user's browser capabilities. United Virtualities and Eyeblaster are
two advertising media companies that offer floating ads. Floating ads grab the viewer's attention and tend to be more interesting to view than other
Formats.
According to a ‘HowStuffWorks’ article about Web advertising, a floating ad generates a click through rate of about 30 clicks per thousand impressions,
similar to the rates for pop-up ads and much higher than the cited 2-5 clicks per thousand impressions for a banner ad. Although the floating ads don't
necessarily generate more clicks than pop-ups, they are thought to be more memorable and have a greater branding effect as a result. They often include
tracking capabilities that report not only the numbers of clicks to the ads, but the number of times users reload a page to see the ad again.
Detrimental Side Effects:
The only problem with floating ads is that they annoy people. Some people become infuriated by them, and will send death threats and three-page-long
rants via e-mail or post blogs or social networking comments, that is why you do not yet see them everywhere. The annoyance problem points out
something interesting about advertising, however, when pop-up ads first appeared, they bothered lots of people and you did not see them on very many
sites. After a while, people got used to them and stopped complaining, and now pop-up ads can be found on tons of sites.
I would advise caution as to their usage however as too much use can switch people off from looking at your site at all, but there is no denying they are
both useful tools when employed properly, and most Internet Marketers swear by them for enhancing their subscriber customer lists.
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a
web page. It is intended to attract traffic to a web site by linking to the web site of the advertiser. The advertisement is constructed from an image (GIF,
JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation,
sound, or video to maximize presence, impact and effect. Images are usually in a high-aspect ratio shape (i.e. Either wide and short, or tall and narrow)
hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion
piece. Banners can be static or the flash variety (.swf file). Typically a web banner might be sized 468x60 pixels.
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When
the viewer clicks on the banner, the viewer is directed to the web site advertised in the banner. This event is known as a "click through". In many cases,
banners are delivered by a central ad server. Some banners can be used for information effect and do not have web links to other sites. These might
display the information once or be looped continually.
When the advertiser scans their log files and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad,
the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the
content provider is able to pay for the Internet access to supply the content in the first place.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting
reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be
monitored real-time and may be targeted to the viewer's interests.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. (Of
course, the purpose of the banner ad is to attract attention and many advertisers try to get attention to the advert by making them annoying. Without
attracting attention it would provide no revenue for the advertiser or for the content provider.) Newer web browsers often include options to disable
pop-ups or block images from selected web sites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy.
FLY-IN or FLOATING Ads:
Floating Fly-in ads is a tool that web designers use to capture the attention of prospective customers. They can be used to tempt customers to subscribe
to a list or may contain special offers of interest to the prospective customer.
If you have ever been to a Web site that uses them, you know what "floating ads" are. These are ads that appear when you first go to a Web page, and
they "float" or "fly" over the page for anywhere from five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying
to read, and they often block mouse input as well.
A floating ad is a type of rich media Web advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes
unobtrusive after a specific time period (typically 5-30 seconds). The most basic floating ads simply appear over the Web page, either full screen or in a
smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions can come in any
shape or size and include sound, animation, and interactive components. Floating ads use a variety of technologies, such as a combination of Flash and
dynamic HTML (DHTML), and may have the ability to display differently according to the user's browser capabilities. United Virtualities and Eyeblaster are
two advertising media companies that offer floating ads. Floating ads grab the viewer's attention and tend to be more interesting to view than other
Formats.
According to a ‘HowStuffWorks’ article about Web advertising, a floating ad generates a click through rate of about 30 clicks per thousand impressions,
similar to the rates for pop-up ads and much higher than the cited 2-5 clicks per thousand impressions for a banner ad. Although the floating ads don't
necessarily generate more clicks than pop-ups, they are thought to be more memorable and have a greater branding effect as a result. They often include
tracking capabilities that report not only the numbers of clicks to the ads, but the number of times users reload a page to see the ad again.
Detrimental Side Effects:
The only problem with floating ads is that they annoy people. Some people become infuriated by them, and will send death threats and three-page-long
rants via e-mail or post blogs or social networking comments, that is why you do not yet see them everywhere. The annoyance problem points out
something interesting about advertising, however, when pop-up ads first appeared, they bothered lots of people and you did not see them on very many
sites. After a while, people got used to them and stopped complaining, and now pop-up ads can be found on tons of sites.
I would advise caution as to their usage however as too much use can switch people off from looking at your site at all, but there is no denying they are
both useful tools when employed properly, and most Internet Marketers swear by them for enhancing their subscriber customer lists.
The above represents but a fraction of the information regarding this subject on the CIMSS DVD(s) in the form of PDF, ZIP, Videos: