Est. 2009
The above represents but a fraction of the information regarding this subject on the CIMSS DVD(s) in the form of PDF, ZIP, Videos:
Click Per Action (CPA) is a pricing model for Internet banner advertising where the advertiser pays only when a customer clicks through a banner
advertisement and buys the product, or requests more information, or registers for a promotion that might be a freebie or a One Tine Offer (OTO).
Payment is usually made per customer or as a fixed percentage of sales produced as a commission %.
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified
action (a purchase, a form submission, and so on) linked to the advertisement.
CPA is sometimes also referred to as "Cost Per Acquisition", which has to do with the fact that most CPA offers by advertisers are about acquiring
something (typically new customers by making sales). Using the term "Cost Per Acquisition" instead of "Cost Per Action" is not incorrect. It is actually
more specific. "Cost Per Acquisition" is included in "Cost Per Action", but not all "Cost Per Action" offers can be referred to as "Cost Per Acquisition".
Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has
occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.
This advertising model is associated with affiliate marketing and is a good way of generating some residual income through commissions - where you
effectively lease out space on your web site for the advertising banners.
The risk is minimal for the advertising company because it only pays for advertising that produces a result.
For you to make money with CPA you don’t need to sell anything, you simply put an advertisement banner or an affiliate link to your site.
Backlinks (or back-links [UK]) are incoming links to a web site or web page. In the search engine optimisation (SEO) world, the number of backlinks is
one indication of the popularity or importance of that web site or page (though other measures, such as Page Rank, are likely to be more important).
Outside of SEO, the backlinks of a web page may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
They are the target URL of the link, or the URL the user is directed to when they click the link. The URL may be a domain name only – which would take a
user to the domain home page, or it may be a full URL to a specific web page or directory on your site. What words are used in the text? This is the anchor
ext of the link, or the words that a reader sees when they are looking at a link. Sometimes the anchor text is the same as the target URL, but we will
usually be creating links that have our keywords in the anchor text. Basically a backlink is any link received by a web node (web page, directory, web site,
or top level domain) from another web page. Links are also known as incoming links, inbound links, inlinks, and inward links.
Search Engine Rankings:
Search engines often use the number of backlinks that a web site has as one of the most important factors for determining that web site's search engine
ranking. Web sites often employ various techniques (called search engine optimisation, usually shortened to SEO) to increase the number of backlinks
pointing to their web site. Some methods are free for use by everyone whereas some methods like link-baiting requires quite a bit of planning and
marketing to work. Some web sites stumble upon "link-baiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are
good examples of that. When "link-bait" happens, many web sites will link to the 'baiting' web site because there is information there that is of extreme
interest to a large number of people.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have
content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the
web page granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving web page from another granting web page. Another
important factor is the anchor text of the backlink. Anchor text is the descriptive labelling of the hyperlink as it appears on a web page. Search engine
bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a web page. Anchor text and web page content
congruency are highly weighted in search engine results page (SERP) rankings of your web page with respect to any given keyword query by a search
engine user.
Most commercial search engines provide a mechanism to determine the number of backlinks they have recorded to a particular web page.
For example, Google can be searched using http:// google:link:wikipedia.org to find the number of pages on the Web pointing to a particular web site.
advertisement and buys the product, or requests more information, or registers for a promotion that might be a freebie or a One Tine Offer (OTO).
Payment is usually made per customer or as a fixed percentage of sales produced as a commission %.
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified
action (a purchase, a form submission, and so on) linked to the advertisement.
CPA is sometimes also referred to as "Cost Per Acquisition", which has to do with the fact that most CPA offers by advertisers are about acquiring
something (typically new customers by making sales). Using the term "Cost Per Acquisition" instead of "Cost Per Action" is not incorrect. It is actually
more specific. "Cost Per Acquisition" is included in "Cost Per Action", but not all "Cost Per Action" offers can be referred to as "Cost Per Acquisition".
Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has
occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.
This advertising model is associated with affiliate marketing and is a good way of generating some residual income through commissions - where you
effectively lease out space on your web site for the advertising banners.
The risk is minimal for the advertising company because it only pays for advertising that produces a result.
For you to make money with CPA you don’t need to sell anything, you simply put an advertisement banner or an affiliate link to your site.
Backlinks (or back-links [UK]) are incoming links to a web site or web page. In the search engine optimisation (SEO) world, the number of backlinks is
one indication of the popularity or importance of that web site or page (though other measures, such as Page Rank, are likely to be more important).
Outside of SEO, the backlinks of a web page may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
They are the target URL of the link, or the URL the user is directed to when they click the link. The URL may be a domain name only – which would take a
user to the domain home page, or it may be a full URL to a specific web page or directory on your site. What words are used in the text? This is the anchor
ext of the link, or the words that a reader sees when they are looking at a link. Sometimes the anchor text is the same as the target URL, but we will
usually be creating links that have our keywords in the anchor text. Basically a backlink is any link received by a web node (web page, directory, web site,
or top level domain) from another web page. Links are also known as incoming links, inbound links, inlinks, and inward links.
Search Engine Rankings:
Search engines often use the number of backlinks that a web site has as one of the most important factors for determining that web site's search engine
ranking. Web sites often employ various techniques (called search engine optimisation, usually shortened to SEO) to increase the number of backlinks
pointing to their web site. Some methods are free for use by everyone whereas some methods like link-baiting requires quite a bit of planning and
marketing to work. Some web sites stumble upon "link-baiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are
good examples of that. When "link-bait" happens, many web sites will link to the 'baiting' web site because there is information there that is of extreme
interest to a large number of people.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have
content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the
web page granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving web page from another granting web page. Another
important factor is the anchor text of the backlink. Anchor text is the descriptive labelling of the hyperlink as it appears on a web page. Search engine
bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a web page. Anchor text and web page content
congruency are highly weighted in search engine results page (SERP) rankings of your web page with respect to any given keyword query by a search
engine user.
Most commercial search engines provide a mechanism to determine the number of backlinks they have recorded to a particular web page.
For example, Google can be searched using http:// google:link:wikipedia.org to find the number of pages on the Web pointing to a particular web site.