The above represents but a fraction of the information regarding this subject on the CIMSS DVD(s) in the form of PDF, ZIP, Videos:
A joint venture (often abbreviated to JV) is an entity formed between two or more parties to undertake economic activity together. The parties agree to
create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise. The venture can be for one
specific project only, or a continuing business relationship such as the Internet Marketing joint venture.
A JV is when you agree to form a partnership with one or more people. All parts must benefit in a way or another.
JVs are a win-win situation. If you want more TRAFFIC and know someone who already have it, all you have to do is contact that person, talk with him and
form a JV partnership. You GET the TRAFFIC and he gets what you have to offer him (e.g. money, a product, a service, etc.)
You can form JVs on the Internet (online JVs) or in the real world (offline JVs), there's not that much difference between them. Preference is for online JVs
because you can contact more partners at the same time using your e-mail address. If you want to do it by phone, don't hesitate, contact your possible JV
partner by phone. You'll have a higher chance to close the deal this way, e-mail is less personal however.
For internet marketing purposes a JV is an agreement to sell each other's products (PLR or MRR) via their own web sites usually for a commission,
and is quite often referred to or understood to be a form of mutual affiliate marketing.
Now that you know what a joint venture is and how it can help you promote your business or product, the question now is, “Where do I find a joint venture
partner?” There are several places to find a partner and this chapter will give you the best resources in finding the right joint venture partner for you that
is best for your ideas of business and your business needs. No matter how you approach or choose a JV, have a plan before you go into a conversation
with a potential partner.
You might want to use services like Click Bank or other kinds of network affiliates that are willing to promote your product, although these are more attuned
to affiliate marketing.
By using a joint venture you can enhance the relationship of your subscribers or future customers on your web site. If you have a product or service that
is unique or if your product has a price that will draw customers, then joint venturing is the best way to increase your online sales. You have to convince
the customer however that you are going out of the way to give them a deal or offer them something that they can’t go without.
As your JV partner passes on your good name, your creditability will grow as well as your customer base. Gaining credibility and goodwill between the
partnerships creates trust within the joint venture and gives the customer a feeling of trust and well being seeing the partners back up each other.
The best reason a joint venture boosts online sales is that you can offer your partners products on your site and they can offer yours or theirs. This way you
have two sites carrying your name and your products, doubling your exposure and letting you increase sales with no or very little loss of money. This has
the added bonus of improving your rankings with the search engines as well.
When you are looking for a joint venture partner, you have to ask yourself, “What are they looking for?” You would think that they are looking for money
from you to expand on their own needs and wants. This is not always true. Sometimes the joint venture partner wants a symbiotic relationship where both
partners will benefit. They may need someone who is business savvy and can push their products in a new direction or expand their sales base. It is
cheaper to have you as a partner, usually free, then hiring a marketing expert to hunt up leads and potential customers.
Helpful Hints - what to look out for:
When you are dealing with a potential joint venture partner for the first time, don’t jump right into bed with them, but feel them out for their potential
sincerity. Never make a deal on a first meeting or on verbal interaction.
Get the information that you need verbally, and then ask them where to send the proposal for the joint venture. This will give them the idea that you are a
legitimate business and that you are not going to be led by their ideas but your own. The written proposal will set down a legal back trail incase something
goes negative in the relationship.
You can find joint venture templates on the web using the template as a keyword.
Don’t just rely on the internet to find possible joint venture partners.