Est. 2009
The above represents but a fraction of the information regarding this subject on the CIMSS DVD(s) in the form of PDF, ZIP, Videos:
PLRs and MRRs as it is commonly referred to, is often misunderstood or misinterpreted, especially by new online marketers. However, I have also
come across some experienced internet marketers that make assumptions about the meaning of the term without really understanding it…
Whenever you purchase a product with resale rights, you will only have the license to sell the said product to other people. When you purchase a product
with master resale rights, you will have the license to sell the product to other people, and you will also have the option to sell the resale rights for the
same product as well. This means that the people to whom you sell the resale rights of the product whose master resale rights you own will consequently
acquire the license to sell the said product to other people.
PLR content means different things to different people, but overall it refers to content that you are given rights to use by the original author. You can add
your name as the author, change it, add to it, sell it and sometimes even give it away (be sure to always check the rights for any PLR content you’re
thinking about using).
What you cannot usually do with PLR content is let someone else have PLR rights to it. In other words, you cannot give someone else the ability to use
the content as their own.
Why is it so important to understand the meaning of PLR or Private Label Rights? If you are planning on buying or selling a product with “rights” you need
to make sure that you, as well as the buyer / seller, are on the same page! The main problem is that there is no generally accepted definition of Private
Label Rights or PLR’s. It can mean many different things to different people. Get it wrong or make the wrong assumption and you may be in for a nasty
surprise.
Personal Rights or Personal Usage Rights:
Unless a product comes with any other “rights” you should assume that you only have personal rights – It is only for your own personal use. You may not
change it, divulge the information to others, plagiarize it, sell it, or give it away.
Resell Rights / RR:
Many people use the term “Resale” i/o “Resell”. Does not matter. It’s the same thing. By acquiring Resell Rights you are entitled to sell the product to
others. However, your buyers may not sell the product as well. They will only have “personal rights”. As is the case with Personal Rights, you may not
change it, divulge the information to others, or copy / plagiarize it. Some resell right sellers might allow you to “re-brand” parts of the ebook (normally
affiliate links) but you may not change anything else. Many resell right sellers impose restrictions on how you may sell the product. They may stipulate that
the ebook must not be given away for free but must be sold (for any price) or not below a certain price. Many also stipulate that it may not be sold on
auction sites, such as eBay – afraid the value of the product will be devalued. Some will allow you to give the ebook away for free as a bonus to another
product you are selling or an incentive for people to subscribe to your newsletter or ezine, but will not allow you to give it away as a standalone product.
Master Resell Rights / MRR:
Master Resell Rights or MRR is similar to Resell Rights, with one exception - you may also allow your buyers to sell the product to their own customers.
(Many people get this wrong). Master Resell Rights can be either Transferable, or Non-Transferable.
Transferable MRR – With Transferable Master Resell Rights you may also pass the MRR to your customers and they may also pass the MRR to their
customers, etc.
Non-Transferable MRR – With Non-Transferable Master Resell Rights you may only pass Resell Rights to your customers, not MRR. In other words, your
customers may sell the product to their customers but their customers are not allowed to sell it as well.
Private Label Rights / PLR
By acquiring Private Label Rights you are normally entitled to change the product as if you created it, e.g. edit the content, break the ebook up into articles
and add your name as the author. Some sellers will require you to change at least a certain percentage of the ebook before selling it while others will
allow you to sell the ebook “as is” (you can simply add your name as the author). It is normal for sellers to stipulate that you cannot claim copyright
unless you have made significant changes. (It will be a ridiculous for 20 people to claim copyright to the same PLR ebook that none of have them have
written in the first place…). (Many people get this wrong) as well.
Private Label Rights can also be either Limited, or Unlimited. Limited PLR’s – Certain restrictions are placed on what you may to with the PLR’s. The most
“common” restriction is that you are not allowed to sell or give away the PLR’s to anyone. PLR content gives online marketers the best of both worlds.
Content that they don’t have to write – but that is semi-exclusive. This allows them to quickly fill up their web sites and blogs with great content. Put
together issues of their newsletter. Create new products and giveaways. Whatever content they need, they can get it quickly and inexpensively.
come across some experienced internet marketers that make assumptions about the meaning of the term without really understanding it…
Whenever you purchase a product with resale rights, you will only have the license to sell the said product to other people. When you purchase a product
with master resale rights, you will have the license to sell the product to other people, and you will also have the option to sell the resale rights for the
same product as well. This means that the people to whom you sell the resale rights of the product whose master resale rights you own will consequently
acquire the license to sell the said product to other people.
PLR content means different things to different people, but overall it refers to content that you are given rights to use by the original author. You can add
your name as the author, change it, add to it, sell it and sometimes even give it away (be sure to always check the rights for any PLR content you’re
thinking about using).
What you cannot usually do with PLR content is let someone else have PLR rights to it. In other words, you cannot give someone else the ability to use
the content as their own.
Why is it so important to understand the meaning of PLR or Private Label Rights? If you are planning on buying or selling a product with “rights” you need
to make sure that you, as well as the buyer / seller, are on the same page! The main problem is that there is no generally accepted definition of Private
Label Rights or PLR’s. It can mean many different things to different people. Get it wrong or make the wrong assumption and you may be in for a nasty
surprise.
Personal Rights or Personal Usage Rights:
Unless a product comes with any other “rights” you should assume that you only have personal rights – It is only for your own personal use. You may not
change it, divulge the information to others, plagiarize it, sell it, or give it away.
Resell Rights / RR:
Many people use the term “Resale” i/o “Resell”. Does not matter. It’s the same thing. By acquiring Resell Rights you are entitled to sell the product to
others. However, your buyers may not sell the product as well. They will only have “personal rights”. As is the case with Personal Rights, you may not
change it, divulge the information to others, or copy / plagiarize it. Some resell right sellers might allow you to “re-brand” parts of the ebook (normally
affiliate links) but you may not change anything else. Many resell right sellers impose restrictions on how you may sell the product. They may stipulate that
the ebook must not be given away for free but must be sold (for any price) or not below a certain price. Many also stipulate that it may not be sold on
auction sites, such as eBay – afraid the value of the product will be devalued. Some will allow you to give the ebook away for free as a bonus to another
product you are selling or an incentive for people to subscribe to your newsletter or ezine, but will not allow you to give it away as a standalone product.
Master Resell Rights / MRR:
Master Resell Rights or MRR is similar to Resell Rights, with one exception - you may also allow your buyers to sell the product to their own customers.
(Many people get this wrong). Master Resell Rights can be either Transferable, or Non-Transferable.
Transferable MRR – With Transferable Master Resell Rights you may also pass the MRR to your customers and they may also pass the MRR to their
customers, etc.
Non-Transferable MRR – With Non-Transferable Master Resell Rights you may only pass Resell Rights to your customers, not MRR. In other words, your
customers may sell the product to their customers but their customers are not allowed to sell it as well.
Private Label Rights / PLR
By acquiring Private Label Rights you are normally entitled to change the product as if you created it, e.g. edit the content, break the ebook up into articles
and add your name as the author. Some sellers will require you to change at least a certain percentage of the ebook before selling it while others will
allow you to sell the ebook “as is” (you can simply add your name as the author). It is normal for sellers to stipulate that you cannot claim copyright
unless you have made significant changes. (It will be a ridiculous for 20 people to claim copyright to the same PLR ebook that none of have them have
written in the first place…). (Many people get this wrong) as well.
Private Label Rights can also be either Limited, or Unlimited. Limited PLR’s – Certain restrictions are placed on what you may to with the PLR’s. The most
“common” restriction is that you are not allowed to sell or give away the PLR’s to anyone. PLR content gives online marketers the best of both worlds.
Content that they don’t have to write – but that is semi-exclusive. This allows them to quickly fill up their web sites and blogs with great content. Put
together issues of their newsletter. Create new products and giveaways. Whatever content they need, they can get it quickly and inexpensively.