Est. 2009
A Squeeze page’s sole purpose are as landing pages created to solicit opt-in email addresses from prospective subscribers and are useful tools for
building up a subscriber list. Usually, to encourage prospective subscribers, the seller offers something free as an inducement. Once on the list you have a
ready-made potential customer base.
In the discipline of Direct Marketing, the subscriber list is considered to be the most important part of a mailing campaign. As a result, marketers devote a
great deal of time and money to collecting a "list" of highly targeted subscribers. Common methods for gathering a mail list include Business Reply Cards
(BRC), telemarketing, list rentals, mail shots and co-registration agreements. You must remember the list is the thing, and I cannot emphasise enough
the importance of acquiring one.
In the digital world, an email list serves the same purpose. A highly targeted list of email subscribers allows the owner to market his product and service
with a fairly high probability of success. However, with the proliferation of spam, consumers are very careful about giving out their email addresses. To
ease consumer concerns, experienced online businesses create "Squeeze Pages" that detail what the subscriber will be receiving and the businesses
privacy standards.
When it comes to squeeze pages, you will find that they have a number of different definitions. In fact, it is sometimes difficult to pin down the exact
meaning of a squeeze page. Although there are some variations, all squeeze pages, no matter how they are defined, have the same goal. That goal it to
Help you get the names and email address of internet users; internet users that you can then send emails or newsletters to. If properly executed, a
squeeze page, which allows you to create an email list, will not only increase the amount of traffic that your web site sees, but it may also increase the
amount of affiliate sales you make.
As it was stated above, there are a number of different definitions for a squeeze page. There are many professional who believe that squeeze pages are
simply a page where you have a small form that your visitors can fill out. Many times, the only information asked for is a first name and an email address.
Once an internet user provides you with that information, you can then send regular emails or newsletters, whichever you prefer.
Businesses that responsibly use "Squeeze pages" have experienced substantial boosts in the visitor-to-subscriber conversion rates.
Squeeze Page Strategies
"Squeeze Page(s)" are a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality
squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like colour psychology, catchy
sales copy and keyword rich text placed with SEO (search engine optimisation) in mind. Some advanced marketers even use audio and video on their
squeeze pages.
Internet marketers borrow copy-writing techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy,
deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.
As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. The goal of the page is to obtain the visitor's email
address; additional information could distract the user or cause them to "Click-Away" to a different web site. Navigation and hyperlinks are almost always
absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site.
Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple
sales messages over time, develop a relationship, and even cross-sell other related products.
Squeeze Pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email
address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information or even a
free giveaway. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using
Squeeze Pages.
New technology has also led to adding voice or video to Squeeze Pages in an effort to capture the visitor's attention.
Squeeze Pages and Search Engine Optimisation
Recently, the major Search Engines have adjusted their algorithms to better rank and sometimes exclude Squeeze pages that are considered to be
"spam" due to their lack of content. In addition, some marketers have seen their pay-per-click campaigns being penalized by restrictions that prevent
affiliates" from purchasing pay-per-click advertising to build opt-in lists for future sales. In response, marketers have begun to increase the amount of
content included on Squeeze pages to ensure that their page maintains its search result rankings. Something that you need to keep in mind.
building up a subscriber list. Usually, to encourage prospective subscribers, the seller offers something free as an inducement. Once on the list you have a
ready-made potential customer base.
In the discipline of Direct Marketing, the subscriber list is considered to be the most important part of a mailing campaign. As a result, marketers devote a
great deal of time and money to collecting a "list" of highly targeted subscribers. Common methods for gathering a mail list include Business Reply Cards
(BRC), telemarketing, list rentals, mail shots and co-registration agreements. You must remember the list is the thing, and I cannot emphasise enough
the importance of acquiring one.
In the digital world, an email list serves the same purpose. A highly targeted list of email subscribers allows the owner to market his product and service
with a fairly high probability of success. However, with the proliferation of spam, consumers are very careful about giving out their email addresses. To
ease consumer concerns, experienced online businesses create "Squeeze Pages" that detail what the subscriber will be receiving and the businesses
privacy standards.
When it comes to squeeze pages, you will find that they have a number of different definitions. In fact, it is sometimes difficult to pin down the exact
meaning of a squeeze page. Although there are some variations, all squeeze pages, no matter how they are defined, have the same goal. That goal it to
Help you get the names and email address of internet users; internet users that you can then send emails or newsletters to. If properly executed, a
squeeze page, which allows you to create an email list, will not only increase the amount of traffic that your web site sees, but it may also increase the
amount of affiliate sales you make.
As it was stated above, there are a number of different definitions for a squeeze page. There are many professional who believe that squeeze pages are
simply a page where you have a small form that your visitors can fill out. Many times, the only information asked for is a first name and an email address.
Once an internet user provides you with that information, you can then send regular emails or newsletters, whichever you prefer.
Businesses that responsibly use "Squeeze pages" have experienced substantial boosts in the visitor-to-subscriber conversion rates.
Squeeze Page Strategies
"Squeeze Page(s)" are a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality
squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like colour psychology, catchy
sales copy and keyword rich text placed with SEO (search engine optimisation) in mind. Some advanced marketers even use audio and video on their
squeeze pages.
Internet marketers borrow copy-writing techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy,
deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.
As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. The goal of the page is to obtain the visitor's email
address; additional information could distract the user or cause them to "Click-Away" to a different web site. Navigation and hyperlinks are almost always
absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site.
Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple
sales messages over time, develop a relationship, and even cross-sell other related products.
Squeeze Pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email
address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information or even a
free giveaway. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using
Squeeze Pages.
New technology has also led to adding voice or video to Squeeze Pages in an effort to capture the visitor's attention.
Squeeze Pages and Search Engine Optimisation
Recently, the major Search Engines have adjusted their algorithms to better rank and sometimes exclude Squeeze pages that are considered to be
"spam" due to their lack of content. In addition, some marketers have seen their pay-per-click campaigns being penalized by restrictions that prevent
affiliates" from purchasing pay-per-click advertising to build opt-in lists for future sales. In response, marketers have begun to increase the amount of
content included on Squeeze pages to ensure that their page maintains its search result rankings. Something that you need to keep in mind.
The above represents but a fraction of the information regarding this subject on the CIMSS DVD(s) in the form of PDF, ZIP, Videos: